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Ad Clutter Bad For Users, Advertisers
Sites that are loaded with ads or what users view as ad clutter are more likely to have their messages ignored all…
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Online Consumers Spending About The Same This Year
Yes, online visits to retail sites have been up. Yes, retailers are seeing increases in transactions and visitors. What they’re not seeing, though, is more money spent per transaction, which could make things roughly square with last year. Though there were 2 million more shoppers whipping about online on Cyber Monday, a 22 percent increase over last year and a full 34 percent of the…
Search Advertising For Beginners
In the session "Search Advertising 101" the speakers offered advice to those who are new to the search advertising industry.(Coverage of SES Chicago continues at Webproworld Videos. Keep an eye on Webproworld for more notes and videos from the event this week.)
Microsoft’s adCenter Desktop To Exit Beta
Microsoft’s adCenter Desktop, currently in beta testing, is about to go public, said Jeremy Lamothe, Search Account Manager for Microsoft Advertiser and Publisher Solutions at the Search Engine Strategies Conference in Chicago. (Coverage of SES Chicago continues at Webproworld Videos. Keep an eye on Webproworld for more notes and videos from the event this week.)
Yahoo Investor Wants Search Business Sold To Microsoft
Ivory Investment Management can't order anyone to do anything. Since it's only in control of 1.5 percent of Yahoo's stock, Ivory may not even be able to make suggestions using a loud voice. Still, the investment firm is adding to all the previous Yahoo-Microsoft mess by recommending a sale of Yahoo's search business.
Online Holiday Spending Up 7 Percent
Online holiday spending continues to be the one bright spot in the woeful economy, according to a new report from comScore.For the holiday season through December 7, $15.63 billion has been spent online, about the same level compared to the same period last year. During the first week since Cyber Monday (December 1-December 7), sales totaled $4.45 billion, up 7 percent over a year ago.
