Web Analytics: The Future, SEO, Tools, and Mistakes
Navigate the evolving landscape of web analytics: Learn about trends, the role of SEO, top tools available, and how to avoid common mistakes.
Viral Marketing On A Budget
Master the art of viral marketing on a budget! Harness its potential, maximize reach, and boost ROI with these strategies.
Live Search Highlights Malicious Sites in Results
About two years behind Google, Microsoft has finally decided to start marking malicious sites in the search results for Live Search. Better late than never though, I suppose.
Google Opens Advertisers Up to Walker Texas Ranger
Google TV Ads opens up AdWords user accounts to real television advertising opportunities, and the list of channels available through this program continues to grow. So far Google already had six networks from NBC Universal including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, as well as Bloomberg Television and 96 networks through DISH Network.
LinkedIn Looks to the Community for Improvement
LinkedIn has been making efforts to improve its users’ search experience. Recently, Senior Product Manager Esteban Kozak walked us through a number of new changes they made in this post as well as the following video.
Personalizing Ads Piece by Piece to Get More Clicks
Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace’s MyAds, or even Google’s display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.
Love Letters from Googlebot
In a mildly weird fashion, Google answered some questions regarding HTTP status codes and "if-modified-since" from users who were either made up or had their names changed to protect their anonymity. Names like Little Jimmy, Temp O’Rary, Janet Crinklenose, and Frankie O’Fore (my apologies to any Janet Crinklenoses who may be out there, but I think I’m safe in my assumption that the name is fictitious).
‘Tis The Season for Google Mobile Tips
As Doug talked about the other day, Google is counting down the days until January 01, 2009. They’re doing so by providing tips for various Google products. Google Mobile has its own countdown providing a tip a day specifically for using it until the New Year as well.
Online Retailers Cash In On Cyber Monday
While the economy boded poorly for brick-and-mortar stores over the holiday weekend leading up to Cyber Monday, Hitwise says business was pretty much booming for online-only retailers.
Sprint Lobbyist Declares Net Neutrality Support
The thing about being a journalist, web or otherwise, is you are essentially always on the job, and sometimes you’re on the clock when you least expect it. Rufus Edmisten, former attorney general and secretary of state for North Carolina turned Philip Morris/Sprint/Alltel lobbyist, was informed of my occupation more than once—web journalist, I told him—which didn’t seem to register on any particular level with him.