An Internet Virus Can Start Anywhere
Social media marketing and viral marketing isn’t limited to hitting or missing (and missing and missing) on much-touted sites like Digg.com or BoingBoing. Though exposure at these sites is good for bursts of (just-looking) traffic, the panel presenting at the Igniting Viral Campaigns track at SES Chicago recommend diversifying. (Coverage of SES Chicago continues at […]
Integrating Search into the Offline World
The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing. Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.
Experts Discuss The Future Of Semantic Search
It’s not the key to flying cars, and perhaps we also can’t count on it to provide clean energy or miracle cures. The development of semantic search is of huge importance to search companies, advertisers, and the average user, however, so a session of the same name addressed the question of "Semantic Search: How Will it Change Our Lives?"
Measuring Success In A 2.0 World
At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track success.(Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)Matthew Bailey, President, SiteLogic, said information + context = knowledge. Bailey said to "add context to the data."
MySpace’s Answer to Facebook Connect
MySpace has launched its answer to Facebook Connect with the MySpace Open Platform. This is the broader suite of products that includes the MySpace Application Platform, ‘MySpaceID’ (formerly Data Availability) and Post-To MySpace.
Get Liquored Up with AdWords
Google has gone and made some revisions to its policy for alcohol ads for AdWords. You might recall that they were not allowing alcohol ads, but then around Halloween, they began permitting beer, champagne, and wine ads.
eBay Attracts More Complaints
eBay is certainly no stranger to controversy. They even catch hell when they’re giving away items (well technically, they’re charging a buck….for things like sports cars, jet skis, etc.). The auction site is hosting a contest called "Holiday Doorbusters," which is basically summed up here:
Web Security Google Style
Tim Johnson of the Google Enterprise Team has posted a look into Google’s Web Security product today, including a video that talks about the differences between web filtering and web security. The video looks like a UPS commercial, and is easy to follow for the non-tech crowd.
Automakers Cry to the Web
Who knew when socialism came to America it would be wearing a Brooks Brothers suit? Before I complain, I guess I have to say a bailout of the Big 3 seems necessary and suddenly fair. After all, the gov’t (Bush, Bernanke, Paulson) was more than willing to throw money, lots of it, even if we […]
Test Your Search Knowledge In New Contest
Do you think you are a Search Engine Marketing expert? If so, you will now have a chance to prove it.Marin Software along with Search Marketing Expo-SMX West has launched the Biggest Search Geek Contest.