Google Continues to Take Other Languages More Seriously

About a month ago, Google announced some things it was doing that would improve the way sites rank across different language versions of its search engine, in an effort that would clearly make Google more useful on a global scale. In what seems to be a continuation of this tradition, Google has announced a couple more language-based improvements to its products.

Gamers Sticking With XP, Searching For Wii

Go to a retailer like Target early some morning, and you'll likely find a group of non-employees waiting to be let in.  When the doors open, a race to the electronics department ensues, and the cashiers get busy.  So since gamers are so willing to spend money, two new reports take a look at where their interests lie.

How Google Detects Click Fraud

Even as we approach the end of 2008, click fraud is still something that needs to be dealt with in the search engine advertising industry. Google takes a number of precautions to keep it under control though.

Online Video To Play Larger Role For Marketers

More marketers and advertisers will embrace online video in 2009, according to a new survey by PermissionTV.The survey found that online video will be a top priority for digital marketing budgets and also indicated a strong preference among marketers for increased interactivity in online video capabilities to help promote their brands.More than two-thirds of respondents (67%) identified online video as a main focus of their…

How Will Personalized Search Affect Niche Engines?

As I was writing a piece on RushmoreDrive, the search engine (and more) that was created as a way to provide relevant results from the black community, I started thinking about how the future of search could impact its use and the use of niche search engines in general. Unfortunately, I have more questions than answers on this topic, but it raises some interesting questions…