Marketing Consumer Packaged Goods Online

A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items. Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were:

Google Offers New Resource for Analytics Information

Google seems to really want to spread awareness about Google Analytics, and get more people to understand how to use all of its features. This is a good thing because analytics are obviously important for keeping your site’s performance up to its potential. A couple weeks ago they announced a new Google Analytics Help Forum with participation from Google employees as well as top contributors, and seasoned analytics pros:

Monster Cable: We’re Not A Corporate Bully

The Internet can make or break you PR-wise. After a couple of weeks of Monster Mini Golf taking its tale of corporate bullying to the Web, Monster Cable has suddenly responded, at length. “Head Monster” at Monster Cable Noel Lee says Christina and Patrick Vitagliano are using people’s sympathy to further their own agenda, and that Monster Cable does not like suing people.

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