Perceived Value Is Reality
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Perceived Value Is Reality

Closing the sale is a delicate and at times unpredictable process. Consumers have varying reasons to reject or accept an offer and…

3 min read

A Search Engine Marketing Challenge

A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world. The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000…

1 min read Archive

Google Hopes The Thought Really Counts

We didn’t verify if Google really has a history of $20,000-$30,000 holiday bonuses for employees. Regardless of past amounts, Googlers are getting Google phone instead this year. There is, after all, an economic crisis going on. It could be worse. Employees at a certain other search engine got pink slips. Still, one imagines it’s a hard come-down from being so pampered. Part of the memo,…

2 min read Archive

Top 10 Year-End Lists of 2008

'Tis the season for lists - lists reflecting on the year we are getting ready to leave behind, and lists looking toward the future. Sites all around the web are putting up best of/worst of lists, so I thought it might be fun to look at some lists from some of these sites in the eBusiness and tech industries.

1 min read Archive

Education Through the Cloud with Google

Google Apps for Education has had a big year, further emphasizing Google's push for cloud computing. A push that has included a recent guarantee of 99.9% uptime on certain Google Apps. Cloud computing with Google Apps has often been discussed in the business context, and it is clearly quite relevant to the education field as well.

2 min read Archive