Selling From the Inside Out

If you are pushing for sales, it’s time to change your strategy. The fact is that with the advent of the Internet the psychology of the sales process has changed drastically. While once, it was push, push, push, to coax the customer to make a buy, it is now pass to use this antiquated approach. Not only that your likely to win enemies and influence irritation.

Jamaican OverDrive – LCD’s in LDC’s

OverDrive – an e-commerce, software conversion and e-publishing applications leader – has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica – one of the less privileged spots on earth. The centre now provides a vertical e-publishing service – from manuscript editing to conversion to Quark (for POD), Adobe, and MS Reader ebook formats. Thus, it is not confined to the classic sweatshop cum production centre so common in Less Developed Countries (LDC’s). It is a full fledged operation with access to cutting edge technology.

Competition With Others

You might be tempted to say: “What’s wrong with a little competition?” Nothing’s wrong with it. It’s healthy. It’s when your need to compete, and be superior to someone else, gets in the way of the best possible outcome for both of you – that’s when competition becomes a liability. I’m talking about the kind of person who always needs to be “one up” on other people.

How to Optimize for the Open Directory Project

As the Internet and search technologies mature, one thing remains clear – Internet search is most effective when the user is presented with a hybrid of results from a spider-based search engine and a human-edited directory. My conversation with Chris Tolles of the Open Directory Project shows that he firmly understands the importance of having both crawler-based search services and human-edited directories. The bottom line is that search engine marketing does not work if one or the other is ignored; therefore, it is important to focus search-positioning campaigns on both. The blend in fact benefits the user and the search engine marketer.

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