The Year in Social Media: 2008

In what will likely be my final year-end list of 2008, I have compiled one more taking a look at the year in social media. This follows my articles looking at the year in online video and the year in online music. Like with those, I dug through our archives and picked out a number of highlights from the social media industry.

Bad Times Call For Better Marketing, Not Less

If it seems like some companies are trimming fat just in anticipation of hard times, you may be right. In fact, that seems like the conventional wisdom. Among the most tightened budgets is marketing, but when consumer dollars are fewer and farther between, it’s probably not a good idea to let them forget about you altogether.

Verizon Taps Microsoft For Mobile Search

Verizon has tapped Microsoft to provide search services for its mobile phones.Verizon Chief Executive Ivan Seidenberg said on Wednesday that Microsoft CEO Steve Ballmer would formally announce the deal later today at the Consumer Electronics Show in Las Vegas, Reuters reported.

Rumor Puts Anonymous Group In Line To Buy Yahoo

Fair warning: this is an unsubstantiated, nonspecific, and not entirely easy to swallow rumor.  Today isn't April 1st, however, and the rumor seems to have gotten the attention of a leading tech reporter and at least a few stock traders.  So (for the umpteenth time) consider the possibility that Yahoo is on the path to getting acquired.

Do Your Customers Trust You?

Making a purchase online, especially a substantial one, can be a nerve-wracking process for a consumer. The primary problem, aside from price, is trust. Shoppers negotiate their relationship with the vendor in much the same way they negotiate relationships with any stranger: by seeking information. What an online vendor lacks (and what becomes a disadvantage) is one-on-one interaction with the customer. As such, the customer…