Rumor Puts Anonymous Group In Line To Buy Yahoo

Fair warning: this is an unsubstantiated, nonspecific, and not entirely easy to swallow rumor.  Today isn't April 1st, however, and the rumor seems to have gotten the attention of a leading tech reporter and at least a few stock traders.  So (for the umpteenth time) consider the possibility that Yahoo is on the path to getting acquired.

Do Your Customers Trust You?

Making a purchase online, especially a substantial one, can be a nerve-wracking process for a consumer. The primary problem, aside from price, is trust. Shoppers negotiate their relationship with the vendor in much the same way they negotiate relationships with any stranger: by seeking information. What an online vendor lacks (and what becomes a disadvantage) is one-on-one interaction with the customer. As such, the customer…

Retailers Increase Paid Search Spend

Multi-channel retailers increased their U.S. paid search spend in Q4 08 by 12 percent compared to Q4 07.Consumers continued to convert online at a steady rate, although they spent 10 percent less on average per transaction compared with the prior year, according to a report from SearchIgnite.

Got AdWords Ideas? Checkout the AdWords Wishlist

Last week, Google used its Google Moderator product to call upon users to give them ideas for improving Google Mobile. It allowed people to submit ideas and vote others up or down. This would give Google an idea of the ones that were most in demand.

Yelp Review Leads to Defamation Suit

A California man named Christopher Norberg is in the middle of a legal dispute with a chiropractor for posting a negative review of his services on the site Yelp.com. The dispute stems from a billing experience, which Norberg referred to in his review, and the chiropractor filed a defamation suit. It is now a classic example of where the line between free speech and defamation…