Top Tips from the Best SEO’s in the Business

Keywords Know what you want to be found for. You should know the top two or three terms that are most important to your Web site and have incorporated them into a 25-word description that doesn't use marketing hype, which can then be submitted to human powered directories. You should also know a list of the top 10 to 100 terms you'd like to be…

Are You Busy… or Productive?

Are you busy or are you productive? The question is innocent enough. But can you handle the truth? Recently I was doing some consulting with a client who carefully examined how his sales representatives spent their time. He concluded that they actually spent less than 5 percent of each day engaged in the act of selling! Imagine, 95 percent of each sales day spent on…

How To Design Your Website For Maximum Sales

1. Front Page Make it brief and quick loading. Avoid large graphics, fancy Flash movies and hefty Javascripts. Have a sharp marketing focus. Display your most important marketing information on your front page. Avoid filling it with tons of details or hyperlinks. Your front page's primary function is to capture the visitors' attention and generate further desired actions such as the browsing of your sales…

Fond Of Autoresponders? Write ’em Right!

Autoresponders are one of the most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even for the professional marketer.