Are You Busy… or Productive?

Are you busy or are you productive? The question is innocent enough. But can you handle the truth? Recently I was doing some consulting with a client who carefully examined how his sales representatives spent their time. He concluded that they actually spent less than 5 percent of each day engaged in the act of selling! Imagine, 95 percent of each sales day spent on…

How To Design Your Website For Maximum Sales

1. Front Page Make it brief and quick loading. Avoid large graphics, fancy Flash movies and hefty Javascripts. Have a sharp marketing focus. Display your most important marketing information on your front page. Avoid filling it with tons of details or hyperlinks. Your front page's primary function is to capture the visitors' attention and generate further desired actions such as the browsing of your sales…

Fond Of Autoresponders? Write ’em Right!

Autoresponders are one of the most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even for the professional marketer.

Seven Free Tools for Your Web Site

A search utility makes your site look more professional, as well as providing a useful service that will make your visitors return. I've been using FreeFind, which will spider your site on request or by schedule, and sends an e-mail report of search terms that your visitors have used. You can also have a "What's New" link and page, with an icon if you want.…