Don’t Be a Shape Shifter

When I was a little girl, I used to love to play "name the cloud." I bet you played this too. I remember lying on my back in the yard and watching as the clouds passed overhead. As the wind blew the clouds across the sky, the clouds would change shape. It was more fun to play with someone else, because two people could look…

3 min read Archive

Where Did the Customer Go?

Every month I volunteer my services at the local "Entrepreneurship Center," a municipally funded resource for budding entrepreneurs. I spend 2-3 hours at the center, presenting an Introduction to Sales and Marketing course.

4 min read Archive

Get FREE Traffic

You've probably heard a lot of talk about pay-per-click search engines lately. The principle is pretty simple. Firstly, you open an account with the search engine. Once you have an account you can bid on relevant keywords to get a high ranking in the results when those keywords are searched for. You only pay when your listing is clicked.

2 min read Archive

The BIG Website Traffic Lie!

You're being lied to. Everywhere you turn someone's pushing down your throat the belief that the secret to earning big money online is to drive tons of traffic to your site.

2 min read Archive