network
While a headline is designed to grab the reader's attention, the P.S. is the workhorse of your sales letter that actually closes…
Rule number one. Basic human nature never changes. Keep that in mind.
DoubleClick's recent survey indicated that over 88% of online consumers have made a purchase as a result of receiving permission-based email.
The top business people all say the same thing - first impressions count. Sounds easy, and it is easy for those few who can start a conversation with just about anyone but how many people do you know who are like that?
A fellow I knew always boasted about how he kept his staff under control with an iron fist. "Nothing motivates them more than a good telling off," he would proclaim.
Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If your child wakes up with a high fever, you need a doctor. Raging termites, aching teeth, and lawsuits also require services that are necessities. But most products and services are more luxury than necessity. I often hire a young man to mow my lawn. But…
