Archive
Targeting “Right” Visitors
A few days back a client was sitting with me when I connected to the Internet and launched my browser. He was…
Part of the
network
network
First Impressions turn fear into courage
The top business people all say the same thing - first impressions count. Sounds easy, and it is easy for those few who can start a conversation with just about anyone but how many people do you know who are like that?
How Often Do You Give People A Good Telling On?
A fellow I knew always boasted about how he kept his staff under control with an iron fist. "Nothing motivates them more than a good telling off," he would proclaim.
Do You Sell A Necessity or a Luxury?
Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If your child wakes up with a high fever, you need a doctor. Raging termites, aching teeth, and lawsuits also require services that are necessities. But most products and services are more luxury than necessity. I often hire a young man to mow my lawn. But…
Creating An Online Communtiy
If you are in an online business with your own web site, it would help greatly to build an online community with your visitors. The pathway to a good online community is to build trust in your visitors, your future customers. Here's a simple formula to get you started.
Save Time and Money Marketing Your Book to One Audience
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business women."
