Secrets to Savvy Press Kits

WHO NEEDS A PRESS KIT Press kits aren't just for big corporations anymore. Whatever your line of business, be it an entrepreneur, a performer (musicians, artists), or an author (books/ebooks) you need a press kit. But what exactly is a press kit you ask? A press kit is like a resume for your company. It's a collection of company information and articles put together to…

7 “Dip your Toe” Ways to Prove Value and Capture the Sale!

One of the problems you face when marketing your product on the Internet is that the whole transaction is based on trust and proving value. Your web site plays the crucial role of presenting what you are about, why clients need you, how you can help them, and to build trust.

The Entrepreneurial Edge

Some would say that big business has it made; I on the other hand believe that there will always be a special place for the little business guy. Entrepreneurs have an edge over their bigger competitors. So while the Amazon's of the world are struggling to break even from their multi billion-dollar overheads, the smaller Dot coms are already realizing profits. What advantages do the…