Home Page Essentials: Miss These & You’re Missing the Mark!

The home page (also known as "index" or "default" page) is usually the first thing people see upon entering your site. If it doesn't grab them - or contain certain information - many people won't venture past it... and might just leave your site altogether. As my Mom used to say, "You Never Get a Second Chance to Make a Good Impression." This rings even…

7 Secrets For Beating Writer’s Block

Most people can easily identify with the dreaded "writer's block". It is a well-known phenomenon that just about everyone has faced at one point in their lives.

What Pushes Your Button To Buy?

It doesn't take a rocket scientist to figure out if your sales are zilch or low, the copy on your web page needs revamping! This is when you need to ask "What pushes your button to buy?"