What Pushes Your Button To Buy?

It doesn't take a rocket scientist to figure out if your sales are zilch or low, the copy on your web page needs revamping! This is when you need to ask "What pushes your button to buy?"

Sponsors, Mentors and Coaches, Oh My!

You've seen the ads. Let me sponsor you. Mentor Available. Now the latest is, coach. What's the difference? As always, I like to start with dictionary definitions and take it from there.