Events
Where Do You Want To Go?
Cheshire-Puss,"... said Alice, "would you tell me, please, which way I ought to go from here?" "That depends a good deal on…
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The Dilemma of Shipping and Handling
In the middle of last year (June 2001), Amazon.com made headlines by announcing that they were going to offer free shipping and handling for any purchases over $99. Is this a trend for the future? Maybe...but only for the rich. While Amazon's offer brought millions of dollars worth of publicity to the company, not too many of us regular ecommerce website owners can afford to…
10 Hypnotic Persuaders That Sell Like Crazy!
1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.
How To Rid Yourself Of Stress At Work.
Have you seen the latest statistics on stress? We are now suffering from more Stress related illnesses than ever before and it is taking a huge toll on the Economy.
The Psychology of Color in Marketing Materials
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in…
Monitoring and Tracking
Monitoring and tracking are two aspects of business that most people tend to ignore. However, they are two of the most important aspects of business.
