The Psychology of Color in Marketing Materials

Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in…

Monitoring and Tracking

Monitoring and tracking are two aspects of business that most people tend to ignore. However, they are two of the most important aspects of business.

Super Snooper

You've heard enough about Big Brother to last a lifetime, so I've renamed him Super Snooper to spare you the cliche during this discussion.