Copywriting That Sells

The first thing I learned after writing my first copy was - it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is worthless.

How to Import FoxPro 2.x Tables into Microsoft SQL Server

First off, let's explain a little about the common situation that this "how to" is targeted towards. FoxPro 2.x was a big part of many applications in the early 90's and those applications ran/run just fine. However, compared to SQL Server 2000, or any other modern DBMS, it's a joke.

Where Do You Want To Go?

Cheshire-Puss,"... said Alice, "would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where---" Said Alice. "Then it doesn't matter which way you go," said the Cat. "---so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do…

Neutralize Unspoken Objections to Increase Sales

You can increase your sales by neutralizing the unspoken objections your prospects may have to buying from you ...BEFORE you ask them to buy. Neutralizing unspoken objections will increase the sales you get from your web pages, sales letters and personal presentations.