Neutralize Unspoken Objections to Increase Sales

You can increase your sales by neutralizing the unspoken objections your prospects may have to buying from you ...BEFORE you ask them to buy. Neutralizing unspoken objections will increase the sales you get from your web pages, sales letters and personal presentations.

Dave Thomas: Tribute to a Small Business Gone Big

Recently we lost one of the most important businessmen in the world. Dave Thomas, the founder of Wendy's fast food chain, died of liver cancer at the age of 69. He has left us with an amazing legacy of making it from nothing, of succeeding in the face of terrible odds, of finding amazing success without possessing any of the usually associated advantages. Dave Thomas…

Using Tables to Format Your Web Page

Designing a professional looking web site involves much more than simply displaying text between your body tags. In order to organize your page, you must use tables.

How to Create an Effective Navigation Structure for Your Site

A ship captain traversing the open seas without a good navigation system will surely get lost. Maybe he’ll strike sharp rocks and his ship will sink. A visitor who arrives at your site and can’t navigate it for the information they seek, will surely get lost also and leave in frustration. Your ship (your web site) will also sink if this continues to happen.

The Dilemma of Shipping and Handling

In the middle of last year (June 2001), Amazon.com made headlines by announcing that they were going to offer free shipping and handling for any purchases over $99. Is this a trend for the future? Maybe...but only for the rich. While Amazon's offer brought millions of dollars worth of publicity to the company, not too many of us regular ecommerce website owners can afford to…