Archive
Are You Achieving Your Potential?
Sometimes I think that we have our priorities back to front. Achievement is seen as the pinnacle to aim for.
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Web Content Case Study … And How A Unique, “Client Centric” Focus Sets One Melbourne Real Estate Agency Apart!
We recently "re-engineered the content and design of a website for Gardner+Lang ( www.gal.com.au ), a leading commercial real estate consultancy in Melbourne, and the result is a site that is quite different from most commercial agency sites.
Smell Affects Your Business
Companies are becoming more aware of the importance of good air quality to the health and well being of their customers and employees. But air quality and smell can also remarkable influence on the emotional and cognitive processes of the people within a building as well.
Risk reversal .Getting paid for performance . one incredibly powerful approach
I've regularly written about the importance risk-reversal plays in dissolving buyer scepticism. As a way of allaying buyer fears, some of my clients have adopted money back guarantees and their sales have increased dramatically just as a result of implementing that guarantee.
How To Turn The Biggest Sceptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
The Power Of Subconscious Marketing
When you persuade your prospect's subconscious mind to do something, their conscious mind will usually follow. This is true even if the conscious mind disagrees with the subconscious.
