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Retention issues are vital to the success of any organization. Companies devote tremendous resources to attracting and hiring good people, yet they…
One strategy for achieving your full leadership potential is to study history, and learn from the mistakes of others. I recently read At Dawn We Slept: The Untold Story of Pearl Harbor, the definitive 889-page study of the Japanese sneak attack on Pearl Harbor. The bountiful human errors of leadership suggest lessons for leaders that may help you prevent your competitors from catching you and…
I'm a big believer in making smart investments -- that is, I won't hesitate to pay for marketing if I have good reason to believe that I'll reap big profits from the campaign. But at the same time, if there's an effective, free method of promoting my business, I sure wouldn't turn it down!
1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
If you'd like to do business on the Internet, launching a quality web site is an absolute must. Learning how to design your own web site can be a little intimidating. However, there is a wealth of free information available on the Internet to assist you.
With the release of a new version of Flash, Flash movies on Web sites are more popular than ever. While such movies succeed in adding interactivity, animation, and information to a site, some Flash movies can become prohibitively large. After all, not everyone on the Internet has DSL or cable access. Keep in mind that many of your site visitors are still plodding along with…
