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The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept has been…
The world of work has changed - fundamentally and forever - and so too have the employees who work within it. It used to be that most employers were able to offer their employees guaranteed employment. In exchange, employees gave their loyalty, involvement, and commitment to the company. However, times have changed, and this simple exchange between employer and employee is a thing of the…
I had a financial planner call on me several years ago. His first comment as he walked into my office was, "I'm not here to sell you anything." I remember thinking to myself at the time, "What a refreshing approach."
In today's world of societal and corporate change, job security is a thing of the past. While we must face the fact that change is inevitable, we should also realize that many changes are positive and benefit both individuals and businesses.
Selling is a process, not an event! Selling isn't something you do TO a customer, it's something you do WITH a customer. The process involves both the sales person and the customer.
Adding Value Adds To The Prosperity Of Your Business Your customers purchase from you for their reasons and never for your reasons!
