Archive
Look Up to Those Beneath You
Living by comparison is fatal vision, for always there will be those who appear better off and worse off than ourselves at…
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Listening + Patience = Success
Many people think that the name of the game in selling is to create satisfied customers. The problem with customers who are merely satisfied, is they are likely to switch to a competitor if they think they can get a better deal. If you expect to achieve big time success in selling your goal should be to create loyal customers. As the late quality guru,…
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept has been used by others, called different names by different individuals and pretty much has taken on a life of its own.
Training Lesson: From The Management Module Of Training Ziggets
You can get into trouble if you come off as someone who uses praise just to get on another's good side. That kind of praise is manipulative and should be avoided.
Zig Ziglar On Balanced Living
My friend Mary Kay Ash, the founder of Mary Kay Cosmetics, told U.S. News & World Report, "I like to work long hours, but if you have to lose your husband or family in the process, you're doing things the wrong way. It's no fun to count your money by yourself."
Pay Special Attention to the People Who Count
When it comes to solving problems with customers, special treatment often works far better than money. Let me give you an example: A senior vice-president of a bank for whom I was doing some consulting came to me one day crying the blues. His concern was that some of the competing banks had decided to aggressively go after some of the large depositors who did…
