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The department store chain, Nordstrom, is a master at giving its customers special treatment. I live in Phoenix, Arizona, where until recently,…
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept has been used by others, called different names by different individuals and pretty much has taken on a life of its own.
You can get into trouble if you come off as someone who uses praise just to get on another's good side. That kind of praise is manipulative and should be avoided.
My friend Mary Kay Ash, the founder of Mary Kay Cosmetics, told U.S. News & World Report, "I like to work long hours, but if you have to lose your husband or family in the process, you're doing things the wrong way. It's no fun to count your money by yourself."
When it comes to solving problems with customers, special treatment often works far better than money. Let me give you an example: A senior vice-president of a bank for whom I was doing some consulting came to me one day crying the blues. His concern was that some of the competing banks had decided to aggressively go after some of the large depositors who did…
The biggest single mistake people who are trying to become successful make is that they try to do it by themselves. That represents the hard way of trying to become successful. The smart way is to get people to help you and the more help you get, the faster you'll get there. Joe Girard got into the Guinness Book of World Records as the World's…
