Marketing: A Battle Of Products Or A Battle Of Perceptions?

Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service - it is a prerequisite of doing business these days. Customers expect it.

Market Your Book Through A Feature Story

Do you send out press releases? Have they brought you financial rewards? If not, you may want to rethink how to write a good one--one that gets noticed, published, and most important, gets a feature story. If editors notice and love your press release, they will want to interview you for a feature story. A feature gets a lot more attention than a news release.

Comments in HTML: Who Needs ‘Em!

The other day, I was fixing a client's HTML web page that was failing to display some essential elements, like header tables, in Netscape 6.2. After a quick inspection, the problem popped right out of the page: they were using invalid comments to document the HTML script.