Why Your Marketing Efforts Aren’t Working

A good friend of mine back in college wanted to learn how to play ping-pong. Every night after dinner he would play with the dorm Champ. Needless to say, it was a hopeless mis- match.

The Associative Model of Data

About thirty years ago, a guy named Codd invented the relational database model based on predicate logic. It took the database world by storm and the companies that adopted it early won a large competitive edge. As you now can see, the relational model of data is by far the powerhouse in today's database systems.

Customer Service: A Matter of Common Sense

There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy.