Mind Reading: Answer Your Prospect’s Questions Before They Ask!

How many times have you read an ad and you had a question that would determine whether you would buy or not? Did you take the extra time to e-mail the business your question? If so, did you have the extra patience to wait for the answer or did you go to the competition's web site to buy?

Which Is More Profitable: ‘High-Touch’ Or ‘High-Tech’?

Connecting to your customers in the go-go world of online marketing can be difficult. The online environment has, unfortunately, earned a reputation of being cold, distant and impersonal. As a result, people feel free to click off, delete and ignore your offers with wild abandon. And minimal guilt.

Rediscover Internet Explorer 6.0

Just about everybody with a Windows computer has some version of Internet Explorer (IE) installed on their system. It’s the most popular browser on the Web today, with the latest release at version 6.0.

You Have the Opportunity of a Lifetime

You have the opportunity of a lifetime. That sounds like marketing hype because you have heard it so often, doesn't it? Think about it this way: you have the opportunity to live one lifetime. Does that make a difference? How are you using your opportunity?