The Power of Personality

Compelling Reasons to Create Your Own Product

Like many people, I first started online by promoting affiliate programs. I didn't have a product of my own, and affiliate programs seemed like the ideal way to earn an income. Why bother with the hassles of creating my own product if I didn't have to?

3 Simple Marketing Strategies

These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate continues as long as you continue using them.

Underestimating the Power of In-house PR

Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.