The Eros Edge: Marketing Strategies That Work

Jeff Weaver, Marketing Director of Eros Technology Corporation, Athens, Ohio, has been responsible for leading his company on an upward spiral of success by way of an effective marketing campaign. As Director of Marketing, Jeff has been in charge of developing various strategies for the company since its inception in 1999.

Designing by Numbers — Statistics and No Lies!

Stats tell us a myriad of things, some even useful and we're accustomed to using them in our marketing and selling processes. Frequently abused and made to say what WE want, but here I am merely considering them in ways that influence site design ... and, I believe, letting the numbers speak for themselves.

The 9-to-5 Home Business Tug of War

Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business "on the side" in your spare time. So how do you go about burning the candle at both ends without burning yourself out in the process?

Can I Afford This Move?

Nearly always, your first consideration will be, "Can I afford to make this move?" You count up for savings. How long can you live before you lose your house or go on welfare? Can you afford the cost of living in Los Angeles or Boston? Can you find a job in one of those charming low-cost, low-employment towns?