How to Maximize Your Holiday Ad Budget

The 2002 holiday sales are critical for many Internet retailers. The majority of e-tailers question which ad buys are profitable. Leadership in search engine market reach continues to fluctuate between AOL, MSN and Yahoo. However, campaigns in second tier search engines are frequently more cost-effective and listings co-brand into these larger properties.

Finding the Right SEM Contractor

There is much to learn about making an informed decision when it comes to selecting a search engine marketing (SEM) contractor. As in most industries, some are reputable and some are flaky. An important consideration is the definition of the services themselves, so you know what you're getting for the money. Other factors include pricing, vendor experience and proficiency, customer service, and vendor contracting and…

Are Your Preventing Your Own Good?

It's so easy to know what is good for you. You know it is good for you to eat fruits and vegetables, exercise and drink plenty of water, right? Are you doing it? Are you doing it regularly enough to feel good about it? Are you spending quiet time alone with yourself, your thoughts and your goals at least weekly? Are you paying attention and…