The Art of Networking

Harness The Power of a Strong Vision

What is your vision? How is this vision communicated to inspire you and your organisation? You don't have a clear and powerful vision? Join the club. When I'm working with individuals, I've noticed that generally they fall into two distinct categories regarding having a strong vision. Either they've never really had the opportunity to understand the concept of having or defining their vision. Or they…

Technology That Sells: POP-UPS

Every day someone writes and asks me to "look at their site." What they are wanting is a critique of their design, sales process, etc. Almost always there are a couple things they are missing that would greatly enhance the selling power of the site. This week I want to write a quick review of a couple of those things and even give you a…

Run Profitable Contests with the Aid of Autoresponders

Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A contest can run for one issue, or…

Production-Line Creativity

Are you as productive and creative as you could be? A few years ago I travelled up the north coast of New South Wales, Australia, and visited a client whose wife was a potter. She showed me around her large, well-lit studio.