Archive
Formatting your Email Newsletters
Pop-quiz hotshot! You've got to send an HTML email to a list of clients and have it display correctly across a spectrum…
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Technology That Sells: POP-UPS
Every day someone writes and asks me to "look at their site." What they are wanting is a critique of their design, sales process, etc. Almost always there are a couple things they are missing that would greatly enhance the selling power of the site. This week I want to write a quick review of a couple of those things and even give you a…
Run Profitable Contests with the Aid of Autoresponders
Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A contest can run for one issue, or…
Production-Line Creativity
Are you as productive and creative as you could be? A few years ago I travelled up the north coast of New South Wales, Australia, and visited a client whose wife was a potter. She showed me around her large, well-lit studio.
The Fastest Opt-In List Growing Secret
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity. First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing through the mail, catalogs, infomercials,…
The MEAT Inside a Winning Proposal
"Yep!" Preparing proposals is enough to make most people cringe. They take too long to prepare. They're absolutely boring to write and a real pain in the neck. Sound familiar?
