Misconceptions About Spam Filters

Unfortunately there are a lot of people online that all have many misconceptions regarding Spam Filters. Today I'm going to answer some questions that people have asked me about my "Spam column" for DEMC Small Business Ezine regarding them. With regards to spam filters, one can never have enough knowledge, so I do hope that this article will clear up any misconceptions that you may…

How to Improve Your Profits…With Customers You Already Have

Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.

What to Say When the Media Calls

If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a…

Controlling Search Engine Spiders

Sometimes you have pages on your website that you don't want the search engines to see - maybe they're not optimized yet, or maybe they're not quite relevant to your site's theme. In other cases, you want to get rid of some annoying search robot that's cluttering up your logs. Whatever your reason is for wanting to keep the spiders under control, the best way…

Can your Powerpoint Presentation rival TV Advertising?

Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion while others simply bore you to death? TV commercials use these techniques to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.