Tell the world? Tell the search engines!

Okay, okay there are no big surprises with this promotion method. Search engines represent the best way to get traffic to your site, day after day after day. But which search engines are the most important?

Cost Per Click Campaign vs. Search Engine Registration

If you are like most small companies and don't have a large budget to initiate a complete search engine optimization campaign, what is the best approach to marketing yourself online? Should you invest your entire budget into a cost per click campaign or focus on optimizing your HTML tags to target spider-based search engines like Google? .Or should you use a combination of both approaches?