Cost Per Click Campaign vs. Search Engine Registration

If you are like most small companies and don't have a large budget to initiate a complete search engine optimization campaign, what is the best approach to marketing yourself online? Should you invest your entire budget into a cost per click campaign or focus on optimizing your HTML tags to target spider-based search engines like Google? .Or should you use a combination of both approaches?

10 Easy Tips to Improve Your Ezine

Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. I am still always looking for ways to improve MOE. Over the years I have learned a few simple…

Everything Geo: The Language of Local Online Commerce

Local online commerce is going to be huge. According to The Kelsey Group, local advertising revenues are expected to reach about $50 billion by 2006. Like all big trends, this one has its own lingo. Here are a few of the buzzwords you may hear in the coming months. All of them have the "geo" prefix, derived from the word "geography" or "earth". There's very…