Customer Relationship Management – It’s All About People

So, you've decided to invest in a customer loyalty program for your business - great! But hang on, before you go out and order the latest and greatest in database technology, it is important to understand that CRM is about more than technology - it's about people. Here we explore the people required to make CRM a successful reality in any organization.

Using CPR In Your Marketing

Be Consistent, Persistent, and Resistant to any negative thoughts when you don't feel it's worth your while. I call it the CPR for marketing! Keep consistent with your goals and creating positive thoughts. Be persistent with the life of your service and/or product and show that passion to others. Resist anything or anyone who hinders or stands in the way of your progress. Resist and…

Business Email Etiquette 101 – Yes It Does Make a Difference

If you do any type of business online you MUST realize the importance of email etiquette. When you press that send button, there's no turning back, you've just sent out your email salesperson. Who would you like to represent you and your business? A well dressed, personable, well spoken salesperson or someone in sloppy clothing, slewing slang, and spewing double negatives and run-on sentences like…

How to Build Your Greatest Opt-In List

I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you'll get, the more money you'll make, and the more people you'll connect with.

When Nitty-Gritty Detail is Critical to Business Success

Many entrepreneurs fail to succeed because they won’t, or cannot, sweat the details. Although it’s important to see the big picture, it is equally important to get details right. Trouble is; many entrepreneurs view detail work as boring, time-consuming and petty. After all, they could be pulling off some exciting deals, instead of wasting time on “nitty-gritty” details.