Jumping at the Sun

7 Key Email Marketing Tactics

Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better results at a much lower cost. It's also a very easy way to lose money!

Selling Your Products Through Affiliates… Differently

Face it - no one needs another affiliate program to join and making yours successful requires standing out from the crowd. 1. Do not offer an affiliate program at all when starting to market a product. Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in…

Network Denial of Service Attacks. Can you hack it?

These days there are significant increases in network-based attacks and among them is the dreaded Denial-of-Service attack, which can leave your systems either unusable or unreachable. Although these attacks don't make the news as often as they did when Yahoo.com was taken down by a massive Distributed Denial of Service attack, they are still prevalent.

Customer Relationship Management – It’s All About People

So, you've decided to invest in a customer loyalty program for your business - great! But hang on, before you go out and order the latest and greatest in database technology, it is important to understand that CRM is about more than technology - it's about people. Here we explore the people required to make CRM a successful reality in any organization.

Using CPR In Your Marketing

Be Consistent, Persistent, and Resistant to any negative thoughts when you don't feel it's worth your while. I call it the CPR for marketing! Keep consistent with your goals and creating positive thoughts. Be persistent with the life of your service and/or product and show that passion to others. Resist anything or anyone who hinders or stands in the way of your progress. Resist and…