The WISCDAR process

We all live in a communication age. Never has it been more important to be able to put our points across in as compelling and persuasive a way as possible. Yet the idea of writing a sales letter, job application, report or internal memo can still fill us with dread.

CRM: Technology v Culture

CRM: It's at the forefront of today's business vocabulary and, according to Meridien Research, $6.7 billion was spent globally on Customer Relationship Management software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behaviour and culture are equally crucial factors in developing a successful CRM strategy.

Selecting A Business Name They Won’t Forget.

Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their own birth name, there's a reason why this was done.