Publishing eBooks on a Shoestring Budget

I recently received an email from a hockey coach with a Web site. He was searching for a way to create an ebook to sell on his site. But since he just wanted to create just one ebook, he didn’t want to spend hundreds of dollars on a program to do the job. His question – is it possible to create ebooks for free?

The WISCDAR process

We all live in a communication age. Never has it been more important to be able to put our points across in as compelling and persuasive a way as possible. Yet the idea of writing a sales letter, job application, report or internal memo can still fill us with dread.

CRM: Technology v Culture

CRM: It's at the forefront of today's business vocabulary and, according to Meridien Research, $6.7 billion was spent globally on Customer Relationship Management software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behaviour and culture are equally crucial factors in developing a successful CRM strategy.