network
Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or…
Are you feeling the crunch? After years of heavy investment and expansion, businesses across the economy are feeling enormous pressures to reduce their costs. Such a tactical reversal is a difficult change in approach for managers mired by the "grow at all costs" mentality of the 1990's. But hold on a minute; despite the sense of urgency at achieving cost savings, it is vital that…
Early in June of 2002, I was assigned the task of researching the latest and greatest in enterprise search engine technology that would be appropriate for use in an E-Government Portal.
Last month someone on my e-mail list wrote me a long e-mail calling me an "Internet whore." He went on to say he was un-subscribing from my newsletter. He added that I was "slocking *****" and that I had "lost my ethics." I thought about the anonymous writer and reflected on what he said. It made me wonder how often any of us doing business…
Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.
A copywriter does not just write the words, he or she renders soul to the idea that sells. The copywriter collects all possible information before sitting down to write a copy. The copywriter thoroughly studies the market segment and tries to understand the psychology of the audience at whom the campaign is going to be targeted.
