A Winning Public Relations Game Plan

I have learned in my public relations work, especially from leaders in the field, that there are only three ways a public relations effort can impact behavior: create opinion where it doesn't exist, reinforce existing opinion or change that opinion. No surprise that the process by which those goals are realized is known as public relations. So, while behavior is the goal, and a host…

Printer Cartridge Price Fixing

Printers are one of the biggest rip-offs in computing today. Companies like Hewlett Packard (HP) and Cannon throw together a bucket of cheap plastic parts and charge you $150.00 for it. Then, they price gouge you for the ink cartridges.