Flashing your Email: The Good, Bad and Ugly of using Flash & Rich Media in your Email!

Lately there has been a great deal of interest in adding Flash to your everyday run-of-the-mill email so you can send it to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, or an executive in management has read about it. Well, why not? The fact of the matter is that email HTML…

Success Stories: Dave Adamczyk, FlamingBaseball.com

Dave Adamczyk and his son Tyler are both avid athletes. Dave went to college on a football scholarship and has been a fan every since. Tyler is a professional baseball player, pitching for the St. Louis Cardinal's AAA team the Johnson City Cardinals. So a site named "FlamingBaseball.com" just made sense. Starting out as a hobby, the site made over $145,000 in sales its first…

Five Common Misconceptions to Achieving Success with your Online Business

How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site? If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business. Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is…

Public Domain Profits

Copyright law goes back to the founding fathers who, in order "to promote the progress of science and useful arts" in Article I, Section 8 of the Constitution, secured for authors, artists and inventors the exclusive right to their work for 28 years. In 1909, the Copyright Act allowed that after 28 years, protection could be renewed for another 28 years. In 1978, the law…

Show And Sell

Imagine picking up 2 competing product catalogs with 2 different messages on the cover. The first one says: "Let us tell you how much our products cost." The other one says: "Let us TEACH you the most effective ways to be attractive to the opposite sex." If you automatically decide you'll read the second one and throw the other into the trash, then you would've…