Archive
How to Understand Your Website’s statistics
In the early days of the Internet it was common to visit a web site and see a counter informing you that…
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Five Common Misconceptions to Achieving Success with your Online Business
How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site? If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business. Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is…
Public Domain Profits
Copyright law goes back to the founding fathers who, in order "to promote the progress of science and useful arts" in Article I, Section 8 of the Constitution, secured for authors, artists and inventors the exclusive right to their work for 28 years. In 1909, the Copyright Act allowed that after 28 years, protection could be renewed for another 28 years. In 1978, the law…
Show And Sell
Imagine picking up 2 competing product catalogs with 2 different messages on the cover. The first one says: "Let us tell you how much our products cost." The other one says: "Let us TEACH you the most effective ways to be attractive to the opposite sex." If you automatically decide you'll read the second one and throw the other into the trash, then you would've…
Stop Losing Money on Ads!
I've been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you're going through this I have a few tips that may help you out. First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess…
Antidote For Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. In my view, raising money for new businesses is a skill best left to others, but smart, aggressive communications is not. As the entrepreneur, you…
