Public Domain Profits

Copyright law goes back to the founding fathers who, in order "to promote the progress of science and useful arts" in Article I, Section 8 of the Constitution, secured for authors, artists and inventors the exclusive right to their work for 28 years. In 1909, the Copyright Act allowed that after 28 years, protection could be renewed for another 28 years. In 1978, the law…

Show And Sell

Imagine picking up 2 competing product catalogs with 2 different messages on the cover. The first one says: "Let us tell you how much our products cost." The other one says: "Let us TEACH you the most effective ways to be attractive to the opposite sex." If you automatically decide you'll read the second one and throw the other into the trash, then you would've…

Stop Losing Money on Ads!

I've been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you're going through this I have a few tips that may help you out. First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess…

Antidote For Small Business Failure

When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. In my view, raising money for new businesses is a skill best left to others, but smart, aggressive communications is not. As the entrepreneur, you…

Frequently Asked Internet Marketing Questions

If you're just starting out on the Internet, learning how to market your web site and products is an essential part of your success. However, this is an area in which many new Internet entrepreneurs struggle. After receiving the same questions numerous times, I have devised a list of the most frequently asked Internet marketing questions. Question: "Is it true that people are making millions…