Website and Newsletter Promotion

If you are selling anything, you should have a website. If you are selling ebooks, you should consider it mandatory. How many people do you know who read ebooks but don't access the Internet? None come to my mind. The best thing about having a website is that you can quite probably do it free. Later, once you know what you're doing, you can choose…

Forget The Wheaties, You Need ‘Marketing Loops’

I wonder if I'll get in to trouble with any of the 'BIG' marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven't seen anybody write about it. At least not in a 'free' format. They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don't…

Last Minute SEO Christmas List

At the time of writing this article, Christmas is just a few weeks away. Many stores have their Christmas displays in place, television advertisements are already featuring festive themes and the shopping malls are busily hiring Santa in preparation for the busiest time of the year. Yet despite all the efforts of traditional "brick and mortar" retailers to boost Christmas sales, a recent Reuters report…

Self Sending Spam

When a spammer sends a message, he has several goals. First, the message must make it through one or more spam filters. These filters may scan the message for "spammy keywords" at an ISP, a web host and at the user's own system (and potentially other places as well). An especially annoying type of spam is called a "self sending spam". This is a spam…