Erasure: One Step to Better Web Copy
The Roman poet Horace said, "You must often make erasures if you mean to write what is worthy of being read a…
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The Roman poet Horace said, "You must often make erasures if you mean to write what is worthy of being read a…
I'm sure you can recall having a sudden inspiration, a brainwave, a "bolt from the blue", a brilliant idea striking you like a light being switched on inside your head. But for some reason you never developed that idea or brought it to fruition.
I wonder if I'll get in to trouble with any of the 'BIG' marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven't seen anybody write about it. At least not in a 'free' format. They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don't…
At the time of writing this article, Christmas is just a few weeks away. Many stores have their Christmas displays in place, television advertisements are already featuring festive themes and the shopping malls are busily hiring Santa in preparation for the busiest time of the year. Yet despite all the efforts of traditional "brick and mortar" retailers to boost Christmas sales, a recent Reuters report…
When a spammer sends a message, he has several goals. First, the message must make it through one or more spam filters. These filters may scan the message for "spammy keywords" at an ISP, a web host and at the user's own system (and potentially other places as well). An especially annoying type of spam is called a "self sending spam". This is a spam…
PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession. "Work hard, have patience, and prosper," says the traditional American work ethic... ...yet fast-paced MTV, fast food, and instant millionaires have changed our society. We want celebrity status fast, and we want it now! Enhance your Image through PR, publicity, and these 3 PR Tips!