Sales
Evolution Trumps Usability Guidelines
"Use a Search Box instead of a link to a Search page." This is one guideline from the plethora of recently created…
Part of the
network
network
Why Some Newsletters Get *READ* While the Rest Get *TRASHED*!
It's a simple truth... Some newsletters seem to attract readers like bees to honey - whilst others seem to struggle to find a marketplace of interested subscribers. But why? What's the big difference between success and failure when it comes to publishing your own newsletter? And what should you aim to do, if your goal is to build an army of loyal subscribers? For the…
Free Hosting and SEO
Dear Robin, Q: I have the questions: a. Free hosting have a lot of publicity. If I include a site in a free hosting, the SE will penalize? Free hosting are indexed? A: There are a lot of problems with hosting your site at the free hosting companies, like Geocities. First off, if your site is for your business, it doesn't make a very good…
That’s Cold
If you hate cold-calling, you are not alone. In my dealings with other business owners in general, I have yet to find anyone who likes doing it. What is "cold-calling"? That's when you call someone who fits your market profile in order to introduce your products and services; someone who has never heard of you and who has not previously expressed any interest. It is…
Google And Duplicate Content
I've been following the discussion about Google and mirrored information for some time. It is "common knowledge" that Google penalizes page rank when it determines that content is duplicated somewhere else. In fact, I've read many experts stating that there should be no duplicate domain names and no duplicate content anywhere. On the face of it the arguments appear to be sound. Google obviously has…
Copyright Law and How it Works
Important: This article contains opinions and information about copyright law. Keep in mind that I am not a lawyer and have not been a lawyer in any past life that I am aware of. If you have specific questions about copyright law you should contact the appropriate legal resources. Everything original that you write (or draw or paint or whatever), regardless of whether it is…
