network
To continue on with the promotion part of this series of articles, I would like to discuss networking with discussion lists and…
Publishing an online newsletter is easier than you might think. It just takes a little organization and discipline. It is one of the top ways to promote your book online. For that matter it's one of the best ways to promote anything online. If you shut out this option you are missing opportunities to sell your book. It's that plain and simple.
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products.
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Who says you don't have what it takes to be a guru? True, there are so many self- proclaimed gurus online these days, it seems extremely crowded.
Do you think of everyone in your audiences as being the same, or do you think of them as members of diverse groups? I once had a confusing semester in business school (actually most of them were confusing to me, but this one more so than the others) when I took courses in accounting and finance at the same time. Before starting, I thought of…
